Brand
Manag‚Äčement

The brief

CEC Training Center established a partnership with "ice", one of the word leading civil engineer institution with over 200 years of experience. Courses packages and tailor-made specialized courses are very competitive. The business objective is to achieve the best result for customers. The financial objective is to increase profit, to start the first course in 60 days, and to define specific tactics toward desiered goals.

The Strategy

%95

Courses Quality

%85

Satisfied customers

%75

Brand awareness

Most companies utilize educational solutions to drive top-line growth. Online educational experience makes customers more likely to buy 29 times more. We planed to start CEC Education center marketing with Get set > Ready > Go plan. Our target in several sectors through marketing Mix channels includes online & offline tactics. 

1. Creating the brand present.
2. Targeting per sectors like oil & gas, Construction, Consultancy..etc.
3. We use many marketing channels like Email, Online Ads, Trade show..etc.

1,159,223

Engagement

%95

Satisfied customers

3,595,997

Brand awareness

Provencal Furniture

The brief

Provencal Furniture Factory is a fully equipped with latest machinery from Italy and ready to start its production journy in the  Egyptian market.  
 
Marketing strategy and branding were needed to start the business. 

The Strategy

Competing successfully in the market requires the ability to produce  attractive furniture that meets the customers taste and serves their needs and lifestyles. 

The Egyptian furniture industry significantly constrained in both design capability and adequate professional services available in furniture manufactury. 

There was our open window to grow and increase market share from the begining.

1. Brand design.
2. B2B marketing.
3. Offline / Online brand present. 
4. Content strategy that revel the style and design.
5. Youtube, Instagram and FB channels.