Thebrief

CEC Training Center has partnered with ICE, a globally renowned civil engineering institution with over 200 years of expertise, to offer highly competitive course packages and tailored training programs. As your dedicated consultant, I ensure CEC delivers exceptional value, drives outstanding client results, and achieves targeted growth by launching the first course within 60 days and implementing clear strategies to boost profitability.

TheStrategy

As a marketing consultant, I’ve crafted a dynamic "Get Set > Ready > Go" strategy for CEC Training Center to harness the power of educational solutions, which boost customer engagement and purchase likelihood by 29 times. My approach drives business growth through:

Building a compelling brand presence.
Targeting key industries like Oil & Gas, Construction, and Consultancy.
Leveraging multi-channel marketing, including email campaigns, online ads, and trade shows, to maximize reach and impact.

%95

Course Quality Rating

%85

Customer Satisfaction

%75

Brand Awareness Growth

Digital Marketing

SAFI FOODS

The brief

Safi Food, a trusted dairy brand with 18 years of delivering high-quality products. Despite its strong reputation, the lack of a dedicated marketing team has limited brand visibility and sales, even in peak seasons. With five strategically located distribution branches in Cairo, I’ll craft targeted strategies to unlock Safi Food’s full market potential, boost brand presence, and drive sales growth.

SAFI FOODS

The Strategy

I developed a robust strategy for Safi Food to skyrocket sales during Ramadan’s high-demand period. My approach focused on elevating brand visibility, deepening customer engagement, and expanding sales channels. Key initiatives included:
Crafting a strategic Ramadan marketing plan to seize seasonal opportunities.
Revamping the brand’s visual identity with a fresh, engaging posting style.
Launching targeted Facebook and Instagram campaigns to boost online presence.
Creating a dynamic content strategy to drive engagement and meet business goals.
Introducing promotional bundles to attract new customers and increase conversions. By leveraging digital marketing, promotions, and diverse channels like farmers' markets, farm stores, online platforms, and traditional distributors, I positioned Safi Food for significant sales growth and long-term success.

1,159,223

Engagement

%95

Satisfied customers

3,595,997

Brand awareness

Provencal Furniture

The brief

Provencal Furniture Factory, a cutting-edge facility with advanced Italian machinery, into the Egyptian market with impact. I’ll craft a tailored marketing strategy and bold branding to establish a distinctive brand identity, boost awareness, and drive success, ensuring Provencal stands out and thrives from day one.

The Strategy

To compete successfully in the market, Provencal Furniture Factory focused on creating high-quality, stylish furniture that aligns with customer preferences and modern lifestyles.

The Egyptian furniture industry faces limitations in design innovation and professional manufacturing services, presenting a key opportunity for market entry and growth.Our approach included:

1- Developing a distinctive brand identity to establish a strong presence.

2- Implementing a B2B marketing strategy to connect with key industry players.

3- Building an online and offline brand presence to enhance visibility.

4- Crafting a content strategy that highlights the brand’s unique style and design.

5- Expanding digital reach through YouTube, Instagram, and Facebook channels.

By leveraging strategic branding and digital marketing, Provencal Furniture Factory positioned itself for long-term success and market expansion.

179,459

Engagement

%85

Satisfied customers

1,345,373

Brand awareness

Brand
Management

%95

%85

%75

Digital Marketing

SAFI FOODS

The brief

SAFI FOODS

The Strategy

1,159,223

%95

3,595,997

Brand
Strategy

Provencal Furniture

The brief

The Strategy

179,459

%85

1,345,373

Ready to write your own success story?

Brand Man​ag​ement

%95

%85

%75

Digital Marketing

SAFI FOODS

The brief

SAFI FOODS

The Strategy

1,159,223

%95

3,595,997

Brand Strategy

Provencal Furniture

The brief

The Strategy

179,459

%85

1,345,373

Ready to write your own success story?

Brand
Management

Brand
Strategy